demographic- a group of people categorised into age,gender,background.
conglomerate- a large company which own subsidiaries
horizontal integration- a conglomerate which uses its subsidiaries to advertise their product
audience- people who use on consume a media product
independent- small company which is not owned by a conglomerate, often specifies in certain media.
niche- small audience.
mass- large audience , consumers of a mainstream media product.
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