BARB (Broadcast Audience Research Board)
RAJAR (Radio Joint Audience Research)
NRS (National Readership Survey)
Channel 4 analysis
Channel 4 is a primarily commercial broadcaster, this means it receives funding from advertisements but they do also receive public service funding (for the news and Olympics to be broadcasted). The main demographic for Channel 4 is quite small compared to other TV Broadcasters because it is aimed for mainly ABC1 families which is shown by programmes such as 'googlebox’,'supervet','married at first sight' these are all family friendly programmes. The top programme for Channel 4 is googlebox, this programme is aimed at a mass audience (16-50 year olds, both male and female), this allows a wide range of advertisements to want to promote their products in the breaks, googlebox (like a lot of programmes on channel 4) is aimed at an ABC1 audience, this is shown by the content of the programme as it features families of this demographic.
No comments:
Post a Comment