Audience research is research done by media companies to target an audience based on the preferences, interests and knowledge of the audience. Organisations which collate the listenership , readership and viewing figures.
NRS (national readership survey)
an organisation which collect audience research for print and advertising. They collect data through grouping audience to age,gender,income and ethnicity.
BARB (broadcast audience research board)
Responsible for delivering the united kingdoms television audience measurement systems. They cover five questions when conducting and collecting audience research data:
who's watching?
what are they watching?
when are they watching?
when are they watching?
which screen are they watching it on?
how did the content get to the screen?
RAJAR (Radio joint audience research
measure the radio audience in the UK.
Radio is simulcast (simultaneous broadcasting the same programme on radio and television, or on two or more channels)
social grade
A category which is used by media research organisations based on social grade.
A- High earners, professional jobs.
B- upper managerial, teachers.
C1- skilled worker, office work.
C2- skilled manual, labourers.
D- semi-skilled workers
E- unemployed.
social grade
A category which is used by media research organisations based on social grade.
A- High earners, professional jobs.
B- upper managerial, teachers.
C1- skilled worker, office work.
C2- skilled manual, labourers.
D- semi-skilled workers
E- unemployed.
No comments:
Post a Comment