Ien Ang (1991) All media producers have 'imaginary entities' in mind before their product.
From my film The Poltergeist I can see the age range would be 13+ teenagers, this is because stereotypically teenagers are interested in this genre of horror, this film targets this audience by using younger actors which the audience can relate to because it is an ideal self. The gender is split equally in The Poltergeist because there is not a real prominent male or female role in the film. The social grade of the audience watching this film would be mainly ABC1 (60%) because the family featured are of this social grade.
Uses and Gratification theory
Denis McQuail (1972)
There are four reasons why people consume media products/pleasures they gain from them;
-Surveillance: getting information about the world and history
-Escapism: escaping from the real world, letting the film take you to a different place.
-Building personal identity: finding likes and dislikes, ideal selves and partners, skills
-Building personal relationships: provides a talking point/topic to talk about.
The poltergeist provides surveillance about the paranormal world and poltergeists because it explains information about other worlds which not main people know about or come into contact with, the poltergeist also offers escapism as it takes the audience to the paranormal world even if the audience don't want to be in that position themselves.
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