Wednesday, 30 November 2016
Wednesday, 23 November 2016
Regulatory's
BBFC- gives age ratings to films, to 'protect' the public from violent or inappropriate content.
An age rating of 15 form the BBFC means that there may be strong language, there be strong threat or horror and may be strong violence, the poltergeist has this age rating of 15 as it does include all of these.
My film has a lot of violence and horror because of the genre of the film (horror), violence and scary content is expected from a horror film and that is what the audience see it for. The poltergeist is not at a lower rating such as 12/12A because it is too violence and scary for an audience of this age, also the film inflicts pain/violence on a young girl throughout which could effect a younger audience than 15. Also to make the poltergeist a 15, it does include language which may affect a younger audience and may not be suitable for the younger audience to hear. At the start of the film there is brief sexual references
An age rating of 15 form the BBFC means that there may be strong language, there be strong threat or horror and may be strong violence, the poltergeist has this age rating of 15 as it does include all of these.
My film has a lot of violence and horror because of the genre of the film (horror), violence and scary content is expected from a horror film and that is what the audience see it for. The poltergeist is not at a lower rating such as 12/12A because it is too violence and scary for an audience of this age, also the film inflicts pain/violence on a young girl throughout which could effect a younger audience than 15. Also to make the poltergeist a 15, it does include language which may affect a younger audience and may not be suitable for the younger audience to hear. At the start of the film there is brief sexual references
LO4: Data Anaysis
3 main data analysis:
BARB (Broadcast Audience Research Board)
RAJAR (Radio Joint Audience Research)
NRS (National Readership Survey)
Channel 4 analysis
Channel 4 is a primarily commercial broadcaster, this means it receives funding from advertisements but they do also receive public service funding (for the news and Olympics to be broadcasted). The main demographic for Channel 4 is quite small compared to other TV Broadcasters because it is aimed for mainly ABC1 families which is shown by programmes such as 'googlebox’,'supervet','married at first sight' these are all family friendly programmes. The top programme for Channel 4 is googlebox, this programme is aimed at a mass audience (16-50 year olds, both male and female), this allows a wide range of advertisements to want to promote their products in the breaks, googlebox (like a lot of programmes on channel 4) is aimed at an ABC1 audience, this is shown by the content of the programme as it features families of this demographic.
BARB (Broadcast Audience Research Board)
RAJAR (Radio Joint Audience Research)
NRS (National Readership Survey)
Channel 4 analysis
Channel 4 is a primarily commercial broadcaster, this means it receives funding from advertisements but they do also receive public service funding (for the news and Olympics to be broadcasted). The main demographic for Channel 4 is quite small compared to other TV Broadcasters because it is aimed for mainly ABC1 families which is shown by programmes such as 'googlebox’,'supervet','married at first sight' these are all family friendly programmes. The top programme for Channel 4 is googlebox, this programme is aimed at a mass audience (16-50 year olds, both male and female), this allows a wide range of advertisements to want to promote their products in the breaks, googlebox (like a lot of programmes on channel 4) is aimed at an ABC1 audience, this is shown by the content of the programme as it features families of this demographic.
Monday, 21 November 2016
LO6 starter
1. two main areas when media effects are discussed
-active and passive audiences.
2.Give examples of theory that can be applied to each area
- hypodermic syringe (passive audience)
-Hall (active audience)
3. give example of media text that caused a 'moral panic. (Passive audience theory)
-GTA: criticised for violence and depiction of women. Influences street life, prostitutes/strippers, drug use and glorifying murder of prostitutes.
- Natural born killers- blamed for copycat crimes, blamed for murders by Nathan Martinez after he watched it.
-active and passive audiences.
2.Give examples of theory that can be applied to each area
- hypodermic syringe (passive audience)
-Hall (active audience)
3. give example of media text that caused a 'moral panic. (Passive audience theory)
-GTA: criticised for violence and depiction of women. Influences street life, prostitutes/strippers, drug use and glorifying murder of prostitutes.
- Natural born killers- blamed for copycat crimes, blamed for murders by Nathan Martinez after he watched it.
Monday, 14 November 2016
LO4 understanding the target audience of media products
Starter
demographic- a group of people categorised into age,gender,background.
conglomerate- a large company which own subsidiaries
horizontal integration- a conglomerate which uses its subsidiaries to advertise their product
audience- people who use on consume a media product
independent- small company which is not owned by a conglomerate, often specifies in certain media.
niche- small audience.
mass- large audience , consumers of a mainstream media product.
LO6: Dark knight- audience theory
starter task
- The main point of view of this article is that the BBFC have wrongfully given a 12A certificate for the Dark Knight, this is because it contains strong violence, disturbing content and psychopathic themes.
- I do agree with the article because it can affect and influence young minds but the BBFC justified their decision based on superhero content
Audience impacts – media effects
A) Active and passive
Passive audience:
they do not challenge content and take everything in.
Two schools of thought :(Theodore
Adorno 1930s) hypodermic syringe- media has a negative impact. Mass audience believe
everything they see/hear. In the 1940s-50s the mass audience were perceived as an extreme influence towards audiences adapted behaviour.linked to advertising. throughout the 1930s a example of that audiences do believe everything they see/hear In the media was in the war from the Nazi who influenced people.
-
Issues about violence?
-
Issues about sexual content?
-
Issues about representation?
Vance Packard 1957 (passive audience theory) - the relationship between advertising
and media effects in his book ‘hidden persuaders’. He believed the media were
conditioning people to want products and services with the rise of consumerism
‘moral
panic’ is when the mass media create a fuss about violence and media. (Stanley
Cohen 1972). Moral panic demonises a group ‘folk devil’.
Criticised
media product for violence/negative impacts creating moral panics:
-
GTA:
criticised for violence and depiction of women. Influences street life,
prostitutes/strippers, drug use and glorifying murder of prostitutes.
-
Clockwork
orange: contains amoral violence.
-
Pokémon
Go- interactive game working on GPS, blamed for people getting into dangerous
situation, disruptive behaviour, harassment.
-
Twitter-
blamed for hate, racism, trolling.
-
Natural born
killers- blamed for copycat crimes, blamed for murders by Nathan Martinez after
he watched it.
violence in the media: Anderson (2007) fast-paced violent games can lead to changed in the brain function when processing violent actions and images therefore we become desensitised to the violence.
Ferguson (2012) there is no long term link over 3 years.
violence in the media: Anderson (2007) fast-paced violent games can lead to changed in the brain function when processing violent actions and images therefore we become desensitised to the violence.
Ferguson (2012) there is no long term link over 3 years.
Representation
Hall (1980)- All representation is mediated
Perkins (1979)- not all stereotypes are negative.
Mulvey (1975)- women are objectified
Earp and Katz (1999) -equation of masculinity with
pathological control and violence.
Butler (1993)- representation of gay people,
they are stereotypical.
Alvarado (1987)- ethnicity, seen as
exotic/dangerous/humorous/pitied.
Turton (2014)- hooligans, trouble causers. black/Asian boys.
Lloyd (1995)- girls as 'double deviant'- trouble causers but shouldn't be because they are women.
Turton (2014)- hooligans, trouble causers. black/Asian boys.
Lloyd (1995)- girls as 'double deviant'- trouble causers but shouldn't be because they are women.
Poltergeist
According
Theodore Adorno (hypodermic syringe) which states people believe that see/hear which can influence the audience, my film could include violence against
children and promote this violence. Although this film is rated 15 it still
includes violence between the little girl (when possessed) and the parents
which can influence the passive audience.
b) Active theory
other school of thought: We are able to film adapt to content in media (Gauntlett 1995)
we have uses and gratifications (McQuail 1972) theory: people use media for their own purpose. This provides a more positive outlook on media
Hall (1980) encoding/decoding material (audiences understand text by their personal background/beliefs/ identity:
-Preferred reading- by audience depending on their background but accepts the dominant viewpoint/story.
-Negotiated readings: partially agrees with the meaning
-Oppositional reading: meaning understood but don't agree and think opposite
-Aberrant: gets the completely wrong meaning entirely
Poltergeist
My film could be seen to have some positive effects such as a theme of a family bonds and sticking together because it shows that if you d
b) Active theory
other school of thought: We are able to film adapt to content in media (Gauntlett 1995)
we have uses and gratifications (McQuail 1972) theory: people use media for their own purpose. This provides a more positive outlook on media
Hall (1980) encoding/decoding material (audiences understand text by their personal background/beliefs/ identity:
-Preferred reading- by audience depending on their background but accepts the dominant viewpoint/story.
-Negotiated readings: partially agrees with the meaning
-Oppositional reading: meaning understood but don't agree and think opposite
-Aberrant: gets the completely wrong meaning entirely
Poltergeist
My film could be seen to have some positive effects such as a theme of a family bonds and sticking together because it shows that if you d
Wednesday, 9 November 2016
LO4 audience theory
John Hartley (1987) All media products have 'invisible fictions' before they are made.
Ien Ang (1991) All media producers have 'imaginary entities' in mind before their product.
From my film The Poltergeist I can see the age range would be 13+ teenagers, this is because stereotypically teenagers are interested in this genre of horror, this film targets this audience by using younger actors which the audience can relate to because it is an ideal self. The gender is split equally in The Poltergeist because there is not a real prominent male or female role in the film. The social grade of the audience watching this film would be mainly ABC1 (60%) because the family featured are of this social grade.
Uses and Gratification theory
Denis McQuail (1972)
There are four reasons why people consume media products/pleasures they gain from them;
-Surveillance: getting information about the world and history
-Escapism: escaping from the real world, letting the film take you to a different place.
-Building personal identity: finding likes and dislikes, ideal selves and partners, skills
-Building personal relationships: provides a talking point/topic to talk about.
The poltergeist provides surveillance about the paranormal world and poltergeists because it explains information about other worlds which not main people know about or come into contact with, the poltergeist also offers escapism as it takes the audience to the paranormal world even if the audience don't want to be in that position themselves.
Ien Ang (1991) All media producers have 'imaginary entities' in mind before their product.
From my film The Poltergeist I can see the age range would be 13+ teenagers, this is because stereotypically teenagers are interested in this genre of horror, this film targets this audience by using younger actors which the audience can relate to because it is an ideal self. The gender is split equally in The Poltergeist because there is not a real prominent male or female role in the film. The social grade of the audience watching this film would be mainly ABC1 (60%) because the family featured are of this social grade.
Uses and Gratification theory
Denis McQuail (1972)
There are four reasons why people consume media products/pleasures they gain from them;
-Surveillance: getting information about the world and history
-Escapism: escaping from the real world, letting the film take you to a different place.
-Building personal identity: finding likes and dislikes, ideal selves and partners, skills
-Building personal relationships: provides a talking point/topic to talk about.
The poltergeist provides surveillance about the paranormal world and poltergeists because it explains information about other worlds which not main people know about or come into contact with, the poltergeist also offers escapism as it takes the audience to the paranormal world even if the audience don't want to be in that position themselves.
Monday, 7 November 2016
LO4 Understand the target audience of media
1. What is audience research and how can it be conducted?
Audience research is research done by media companies to target an audience based on the preferences, interests and knowledge of the audience. Organisations which collate the listenership , readership and viewing figures.
NRS (national readership survey)
an organisation which collect audience research for print and advertising. They collect data through grouping audience to age,gender,income and ethnicity.
BARB (broadcast audience research board)
Audience research is research done by media companies to target an audience based on the preferences, interests and knowledge of the audience. Organisations which collate the listenership , readership and viewing figures.
NRS (national readership survey)
an organisation which collect audience research for print and advertising. They collect data through grouping audience to age,gender,income and ethnicity.
BARB (broadcast audience research board)
Responsible for delivering the united kingdoms television audience measurement systems. They cover five questions when conducting and collecting audience research data:
who's watching?
what are they watching?
when are they watching?
when are they watching?
which screen are they watching it on?
how did the content get to the screen?
RAJAR (Radio joint audience research
measure the radio audience in the UK.
Radio is simulcast (simultaneous broadcasting the same programme on radio and television, or on two or more channels)
social grade
A category which is used by media research organisations based on social grade.
A- High earners, professional jobs.
B- upper managerial, teachers.
C1- skilled worker, office work.
C2- skilled manual, labourers.
D- semi-skilled workers
E- unemployed.
social grade
A category which is used by media research organisations based on social grade.
A- High earners, professional jobs.
B- upper managerial, teachers.
C1- skilled worker, office work.
C2- skilled manual, labourers.
D- semi-skilled workers
E- unemployed.
Friday, 4 November 2016
KTA5 feedback
OCR Cambridge Technical Level 3 Media Unit:
1
Student Name: Fran Murray Class:
12y Minimum Target Grade for task: MERIT
Personal Target Grade for task: DISTINCTION
Key tracking assessment
5: Genre analysis
LO3: Understand how meaning is created in media
products
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Task interim Key Tracking Assessments
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Work to complete
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P
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M
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D
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Feedback and Upgrades Required
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Task 5 Draft
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Complete
a write up of genre theory.
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Y
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Y
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Y*
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P Well
done Fran, you have used the genre theory and supported with some good
examples from the film in terms of characters and story.
You have successfully analysed the genre theory by backing it
up with production techniques (mise-en-scene, camerawork, editing sound) and
how they are used to create this theory, which is the point of the exam.
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I
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N
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Literacy/
Numeracy/Oracy
Assessment on your
Unit blog.
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·
P Good overall.
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·
I
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·
N
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GRADE FOR KTA 5: Distinction*
Wednesday, 2 November 2016
LO3 Theories of representation
Poltergeist is about a normal suburban family who move into a new house after money troubles, later the youngest daughter comes into contact with a spirit and begin contacting them, she gets taken away by these spirits which is later seen as the poltergeist, the family hire professionals to get her back.
KEY THEORY 1: Richard Dyer (1983)
Audiences should question the representations they see in media texts. what does the representations imply? is it typical of the world or deviant?
In the poltergeist the spirits in the film are very stereotypical of spirits and ghosts as they want to come into the human world and take over Maddie to get into the human world. Although this can be seen in the our everyday world as not them many people believe/ come into contact with spirits so its quite deviant. An atypical spirit would no want contact the human world and don't want to be noticed.
KEY THEORY 3: Laura Mulvey (1975)
women mare objectified in media texts and passive objects, male gaze. Audiences are positioned to view women from a heterosexual male.
In the Poltergeist the little girl (Maddie) is seen as quite weak as she is taken away (which conforms to this theory as she is seen as a damsel in distress character) and so isn't in control of the situation but she is not seen as a sexual object. Although my film does also challenge this representation theory as the main male role (the father) is seen as quite weak at parts as he struggles when his daughter is taken and is shown as quite powerless.
KEY THEORY 4: Stuart Hall (1995)
Western/white cultures continue to misrepresent ethnic minorities as in the media due to underlying racist tendencies.
KEY THEORY 5: John Berger (1972)
according to usage and conventions which are at last being questioned but have by no means been overcome - men act and women appear. Men look at women. Women watch themselves being looked at
KEY THEORY 1: Richard Dyer (1983)
Audiences should question the representations they see in media texts. what does the representations imply? is it typical of the world or deviant?
In the poltergeist the spirits in the film are very stereotypical of spirits and ghosts as they want to come into the human world and take over Maddie to get into the human world. Although this can be seen in the our everyday world as not them many people believe/ come into contact with spirits so its quite deviant. An atypical spirit would no want contact the human world and don't want to be noticed.
KEY THEORY 3: Laura Mulvey (1975)
women mare objectified in media texts and passive objects, male gaze. Audiences are positioned to view women from a heterosexual male.
In the Poltergeist the little girl (Maddie) is seen as quite weak as she is taken away (which conforms to this theory as she is seen as a damsel in distress character) and so isn't in control of the situation but she is not seen as a sexual object. Although my film does also challenge this representation theory as the main male role (the father) is seen as quite weak at parts as he struggles when his daughter is taken and is shown as quite powerless.
KEY THEORY 4: Stuart Hall (1995)
Western/white cultures continue to misrepresent ethnic minorities as in the media due to underlying racist tendencies.
KEY THEORY 5: John Berger (1972)
according to usage and conventions which are at last being questioned but have by no means been overcome - men act and women appear. Men look at women. Women watch themselves being looked at
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