- Todorov- every film follows the structure of equilibrium, disruption, call to action, new equilibrium.
- Roland Bartes- Narrative codes; Action,engima.
- Claude Levi-Strauss- Binary opposites eg.good vs evil
- Tom O'Sullivan- all media texts tell some type of story
- Vladimir Propp- stock characters; Villain/hero
- Pam Cook- a problem that is solved
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