Digital marketing:
web 2.0 (O'Reilly): interactive second phase of the web,Technological convergence (technoglogy coming together), services such as video on demand sites, all these have made tradional froms of marketing digital and avalible in digital form.
social media channels: facebook,twitter,Youtube,Instagram,Reddit, Snapchat, Tumblr, Vine. These are part of web 2.0 and part of web 3.0 (intelligent web). New distribution channels.
Photos are distributed as part of production, early marketing. This is becuase of web 2.0 as they are able to share these photographs (mini teasers which are distributed quickly). Interactive screens and codes are used to market a film. Apps/games are also used to market the film and build more attentions and knowledge of the film.
social media works well becuase is a below the line advertisng (targets an individual). above the line advertising is all the tradional and digital methods which target everybody/mass audience.
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