Wednesday, 7 September 2016

More key terms

Commercial- These are made for profit.

Public service broadcaster- Public funds pay for this but they have to inform,educate and entertain.

Joint venture- this is for companies that need extra help to produce a product so the work together with another company, both these companies would benifit (mainly profit).

Vertical intergration- a supply chain of a company which is owned by that company. It can produce, distribute and allow audiences to watch it.

horizontal intergraton-  when a company has the ability to market assets or subsidiaries through the company

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